A company operating system

One login where a Dubai agency's team gets sourced answers about any client, runs every project and has AI do the work they approve.

Year: 2026
What I did: Product design, Development, AI agents
Client: A Dubai creative and growth agency
Team: Me and one other developer

One question, every source

Anyone on the team can ask about a client in plain words. The answer shows where each fact came from, and leaves out what they aren't allowed to see.

Where are we with the December campaign?

MeetingQ4 content planning, Oct 18Source 1
RoomNorthline Dental, productionSource 2
WhatsAppFront desk, week of Oct 13Source 3
OnboardingQuestionnaire answersSource 4
PDFBrand guidelines v2Source 5
LearningTagged: preferencesSource 6
MeetingRetainer pricing review

Here's where Northline Dental's December campaign stands:

Scope: the aligners and whitening bundle, timed for wedding season.source 1
Filming: booked for Sunday the 9th, 7:00 to 9:00, in treatment room 2.source 2
Still open: two signed consent forms before any before-and-after footage.source 3
Tone: calm and fear-free, with captions on every video.source 4source 6
Guardrails: natural light only, and no “perfect smile” language.source 5

6 sources

Confidential meetings never reach the assistant.

AI that does the work, and asks first

The assistant reads freely, then puts every change it wants to make on a card you approve or deny. It can take more than 140 actions across the system, but only the ones the person asking is allowed to.

Four tasks the assistant wants to create from a sales call, each with an owner and a day, and each on its own card with Approve and Deny buttons.

The assistant asked to turn yesterday's sales call into tasks: it reads the meeting, transcript and lead, then lists five new tasks and one lead move, each on its own card with Approve and Deny buttons.

Every project, three ways

The same project as a timeline, a Gantt chart or a board. I built it to work like Asana, down to dependencies and milestones.

A demo December campaign on a timeline: script, filming and delivery task bars across the weeks of October and November, chained by dependency arrows, with a today line.

A demo December campaign project on a timeline: task bars across six weeks in four sections, from scripting to delivery, chained by dependency arrows, with a today line and a client sign-off milestone.

Meetings that file their own to-dos

Every recorded call becomes a summary, decisions and action items with owners, and is matched to its client automatically.

Action items written from a demo client call, each with an owner: scripts to write, a shot list to build, consent forms to collect, a campaign brief and a room to book.

Notes written from a demo client call: a summary, key points, decisions and next steps, then a list of action items, each with an owner.

Sales and WhatsApp in one inbox

The company's WhatsApp number is a shared inbox for the whole sales team. A message from a new number becomes a lead on its own.

A WhatsApp thread with a demo lead in the shared inbox: a reply proposing a call with a reaction and read ticks, then the lead's photo of the room to film in.

An open WhatsApp thread with a demo lead inside the shared inbox: messages with read ticks, a reaction, a photo of the room to film in and a voice note.

A shared WhatsApp inbox with demo leads: a list of conversations tagged by sales stage, an open thread with read ticks, a photo and a voice note, and a side panel with the lead's stage, owner and quick actions.

A film studio with a director you can talk to

Producers ask the director for changes in plain words, and it edits the shot list with one undo for all of it. Then the client approves the shot list one shot at a time.

The studio director chat: a producer asks for two warmer morning shots and a shorter shelf shot, and the director reports the three changes it made, with one button to undo all three.

A demo skincare video brief in the studio: a strip of twelve shots with ten stills made so far and the shot script, beside the director chat after it changed three shots on request, offering to undo all three.

What the client sees when reviewing the video's shot list: a tally of approved, changed and waiting shots, and shot cards with the preview still, voiceover and on-screen text, each with Approve, Request changes and Comment.

What the client sees when reviewing the same video's shot list: a tally of approved, changed and waiting shots, and shot cards with the preview still, voiceover and on-screen text, each with Approve, Request changes and Comment.

What changed

I built the knowledge base, the AI agents, projects, meetings and the client portal, and co-built sales, WhatsApp, finance and parts of the studio with one other developer. These are counts from the code, not estimates.

215 screens in one system
The team's workspace, sales, the film studio, finance, a portal where clients follow their own projects, and public pages for booking and signing.
More than 140 actions AI can take
The in-app assistant and the team's own Claude apps share them, and every action checks the person's permissions first.
More than 2,800 changes in five months
Shipped by two developers between 11 May and 19 October 2026, and still shipping.