XMA Media

I built XMA Media's website, now the agency's main site, around its ad films and a booking calendar.

Year: 2026
What I did: Web design, Development, Content studio, Analytics
Client: AI video and ad production, Dubai
Team: Me and one other developer
Live site: xmamedia.ai

Films for products like yours

Owners want to see films for products like theirs. The work is filtered by fragrance, jewellery, skincare, food and more, and plays right on the page.

The section “The work, by what you sell”: filter pills for fragrance, jewellery, skincare, food, filmed and CGI above a row of ad films

The section “The work, by what you sell” on a phone: filter pills for fragrance, jewellery and more above the first ad film

A page for every market

Car dealers, property brokers and skincare, jewellery and perfume brands each land on their own page. A short form asks what you'd ask on the phone.

The real estate page: “Property videos that bring buyers, not browsers” beside a six-step form asking what the visitor needs most

The real estate page on a phone, opening straight onto the first question of the form

The process, in plain sight

The whole process is on the page, step by step. Booking a call puts it straight into the agency's own calendar.

The section “From one call to live ads”: seven steps from call, plan and script to make, approve, launch and improve

“From one call to live ads” on a phone: the seven steps from call to improve, one under the other

The booking page “Get your ads made”: three promises on the left and a three-step form on the right ending in picking a time

Three companies, one kit

The agency split into three companies, each with its own site. All three share one kit: the same top strip, type, spacing and footer, each in its own colour.

xmamedia.ai

XMA Media homepage: the headline “Ads as good as your product” over a row of skincare ad films

XMA Media homepage on a phone: the headline, a Get your ads made button and the first ad film

xmamedia.ai

The three live homepages, captured in October 2026.

Where it started

Before the split, xma.ae was one site I built in November 2024 and kept re-aiming for 17 months as the agency changed what it sold.

The earlier xma.ae homepage I built: “Growth Systems Built to Scale Revenue” over a tilted wall of ad video cards

The earlier xma.ae homepage I built, cropped to its headline “Growth Systems Built to Scale Revenue” over tilted ad video cards

What changed

What the agency's sites do for it now.

One main site for the ads
XMA Media leads the family. The group site and XMA Boost hand visitors over to it from the shared strip at the top of every page.
Five market pages, seven service pages
Automotive, real estate, cosmetics, jewellery and perfume each get a page, and every service from AI video to ad management has its own.
33 films, filtered by product
The work page shows every film by what the client sells, so a new visitor finds their own market first.
A first screen that shows up fast
The opening screen took about seven seconds to appear. I took the heavy animation code off it so the headline and film load first.